AUDIENCE TARGETING: How to Reach Your Ideal Visitors

 

From a permission management standpoint, you want to make sure your content is getting access by the right people. Audience targeting is the key to achieving that. By using audience targeting, you can tailor your content and permission to the specific needs and interests of different groups of people.

                 What is Audience Targeting?

Audience targeting is the process of identifying and selecting specific groups of people based on their demographics, interests, behavior, or other characteristics. Once you have identified your target audience, you can create content and messaging that speaks directly to them, using language and imagery that resonates with their interests and needs.

         Which OOTB web parts support Audience Targeting?

SharePoint Online provides several OOTB web parts that support audience targeting.

These include:

           How to enable and set up Audience Targeting in web parts?

Enabling and setting up audience targeting in web parts is easy. 

Here's how:

Ø Configure Audience Targeting in Your Webpart

 
   

Once you've enabled audience targeting and added the "Target Audiences" column to your list or library, you can configure audience targeting in your web part. To do this, edit your web part and scroll down to the "Audience Targeting" section. Here, you can select the audience or audiences that you want to target with your content.

Ø Save and Publish Your Webpart

After configuring your audience targeting settings, save and publish your web part. Your content will now only be visible to the audience or audiences that you have selected.

Conclusion

Audience targeting is a powerful tool for reaching the right people with your message. By tailoring your content and messaging to specific groups of people, you can increase engagement, improve conversion rates, and ultimately drive more business. SharePoint Online provides several OOTB web parts that support audience targeting, making it easy to set up and use. By following the steps outlined in this blog post, you can start using audience targeting today to reach your ideal visitors.

                                                                                                                             -   Priyanshi